We knew it couldn’t last. When we learned this week that Hallmark Channel, under pressure from conservative groups like One Million Moms, was pulling an advertisement from their airwaves because it featured a lesbian wedding and a kiss between two women, we knew that wouldn’t be the end of it. When, in the last four or five years, do you remember a major corporation – particularly an ENTERTAINMENT corporation – actually giving in to pressure from the RIGHT? It just doesn’t happen anymore. And we knew it wasn’t going to work this time.
We’re not sure we thought Hallmark would cave after only a single day, but, you know…
From the AP:
The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate commercials featuring same-sex couples that it had pulled following a complaint from a conservative group.
The earlier decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had launched a storm of protest. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” said a statement issued Sunday evening by Hallmark Cards CEO Mike Perry. “Said simply, they believe this was the wrong decision. … We are truly sorry for the hurt and disappointment this has caused.”
We’ve seen some pretty pathetic spinelessness in our day, but this might just take the cake. At least Chick-fil-A stuck to their guns for a few years before giving in to the LGBT Mafia. Apparently Hallmark ran the demographics, figured out they have more gays watching than conservative Christians, and reversed themselves as quickly as they could. Either that, or they just couldn’t stand the thought of having their entertainment referred to as “Christmas shlock” by Hollywood has-beens like Sandra Bernhardt.
As far as hills to die on are concerned, a same-sex wedding ad doesn’t really get our juices going – especially since we last watched the Hallmark Channel around the time of…well, never. But on the other hand, you can understand the concerns from parents who are tired of Hollywood’s agenda sneaking its way into literally everything they watch. It just gets old, especially when you’re trying to raise your kids a certain way.
Oh well, until these companies actually fear what these stances will do to their bottom line, don’t expect anything to change.