Earlier this week, Goya Foods CEO Bob Unanue appeared on a podcast to joke about giving Alexandria Ocasio-Cortez an honorary Employee of the Month award for starting a boycott that was so disastrous that it led to an unprecedented boom in sales for the company.
“It’s interesting that AOC was one of the first people to step in line to boycott Goya; go against her own people, as supposedly a Puerto Rican woman, to go against people of her own Latin culture,” said Unanue. “She’s naïve. To some extent I can understand AOC; she’s young; she’s naïve; she doesn’t get it. But you’ve got someone like (Bernie) Sanders, who’s older than us, older than me, and he still doesn’t get it.
“We still have to chat with AOC; I love her,” he continued. “She was actually our Employee of the Month; I don’t know if you know about this, but when she boycotted us, our sales actually increased 1,000%. So we gave her an honorary — we never were able to hand it to her but she got Employee of the Month for bringing attention to GOYA and our adobo. Actually our sales of adobo did very well after she said ‘Make your own Adobo.’”
For background (in case you don’t remember): AOC was ticked off that Unanue appeared at the White House with President Trump this summer, and she really didn’t like it when he said it was “great to have a builder” in the presidency. Miffed, she went to Twitter and said, “That’s the sound of me googling ‘How to make your own adobo.’” She was joined by lots of leftists who wanted to boycott the Hispanic foods brand.
The result: Shelves were literally emptied of Goya products because Americans rushed to support the company.
AOC was very unhappy to be reminded of this embarrassing moment in political activism.
“Serious question: did AOC *actually* lead a boycott of goya foods?” she tweeted. “Or did she just make a twitter joke about adobo recipes, and people in the media called that a boycott? No, I just googled how to make my own adobo.
“But of course Fox would rather indulge their made up fantasies than acknowledge that in the Trump admin’s catastrophic response to COVID, millions of people rushed to buy canned goods which then had to be rationed at grocery stores,” she continued. “We know that neither ‘acknowledging science’ nor ‘food rationing under crony capitalism’ works in their understanding of reality so they’re gonna go with ‘food staples sold out because of a tweet once.’”
When you’re defending your failed boycott by bringing the pandemic into it, you know you’ve lost the plot. She could have simply ignored all of this…but we’re glad she didn’t.
It’s funnier that way.