Adidas Tweets Photos of Bare Breasts to Sell Bras

Sportswear giant Adidas raised eyebrows Wednesday with a tweet featuring photos of 25 braless pairs of women’s breasts to hawk their new line of sports bras.

The startling photo contains a link to the company’s sports bra website which tells women that they are likely wearing the wrong size bra. But “no matter your size or sport, we have you covered,” the site adds.

Perhaps sales have been sagging and Adidas needed a new pitch. So, the company invited Twitter users to keep abreast of their new bra line.

Adidas may have assumed it was validating body image positivity for women, but Twitter users were not so sure.

The jokes nearly wrote themselves.

Original Article — WARNING, some might find material to be explicit:

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  2. The mantra the last few years of the women’s movement for equality has been “free the nipple” so now that an actual breast is shown everybody is shocked. Us guys have nipples & no problem showing them pretty much anytime & anywhere so it doesn’t seem outrageous that we see a woman’s nipple.

  3. If men wore bras maybe their sales might pick up. As for me, that is an unacceptable way to advertise a bra. I will not purchase any

  4. Women want equality and respect. When they pose for pictures like this they are lowering themselves in a
    slutty way. Men don’t do this and still get respect, so why can’t women. I am a woman and it is disgraceful
    to me to see this. What happened to self respect and having class.

  5. Eric, never heard of ‘free the nipple’ so that may be on your wish list, but your comment is childish so you must be a young person waiting to get a look. You certainly don’t come across like a grown man. So show yours anytime you want- here’s hoping most women will not do the same. It’s demeaning.

  6. Only if they show filthy disgusting pics of penises and they have to be the men who work for Adida’s showing their faces, too!

  7. Bra’s? I thought they burned those back in the 60’s!

  8. never have and never will buy Adidas. it was always for a certain class of folks, so never would ever try to look like that. women don’t need to look at their own body parts. we know what they are. this was for titillation only. no pun intended.

  9. So where is the picture of the ad? I want to make sure I wear the right size! Please?

  10. DISGUSTING 🤮🤮🤮🤮🤮🤮🤮🤮🤮👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻FILTH

  11. I think we should be man enough to decide for ourselves. Go ahead, show us your boobs!

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